Marketing
Scorecards
Our marketing efforts respond to the results they achieve which are displayed in these tools.
Global Email Marketing Scorecard
Reveals: Which emails are getting what results
The Global Email Marketing Scorecard shows results of the different types of emails that we send (weekly newsletter, featured events, catalog, dedicated event promotion) for a trend-based analysis.
Social Media & Video Scorecard
Reveals: Reach and interaction performance
The Social and Video Scorecard identifies the key data points related to user behavior that we want to optimize for.
Featured Events Scorecard
Reveals: Registration progress for your most important events
The Featured Events & Products Scorecard identifies which marketing actions produce the most purchases of featured events and products.
Website Traffic Scorecard
Reveals: Acquisition and conversion performance by source and campaign
The Website Traffic Scorecard shows acquisition and conversion performance based on traffic source, medium, and campaign for a trend-based analysis.
Analytics
Dashboards
Interrogating the data that is generated from marketing campaigns.
Membership Renewal Dashboard
Reveals: Up-to-date statistics about the state of the member renewal campaign
“Where are we with member renewals?” Look here. See the raw numbers, where we are year-over-year, and where we are by member segment.
Connect Discussion Groups Dashboard
Reveals: Community engagement health, user participation, and message volume
As members ask questions and share insight in the online forum platform, you can see engagement metrics.
