[Photos are at the bottom of this post]

This past summer we set out to make a short film to help our clients understand more about our approach to branding.

The quick version: We are what we love. So, if we can show people what we love, we can reveal who we are. [TWEET THIS] Branding is not convincing people how great you are. It’s standing beside the things we find to be great.

This is exactly why we chose to film this at Woodberry Kitchen, by the way. Their attention to detail in their dining experience is something we hope to emulate in the “branding experience” we serve to clients. Everything matters. Everything is intentional. And that is no more true than at Woodberry Kitchen.

Here’s a look at one of our production days:

[youtube id=”bhNey2m3foA”]

And here’s the final piece, “What is Branding?” that we hope will challenge the way some people approach their marketing efforts.

[youtube id=”wuJRXmJhjNc”]

Production photos:

"What Is Branding?" – Behind the Scenes 20 "What Is Branding?" – Behind the Scenes 19 "What Is Branding?" – Behind the Scenes 18 "What Is Branding?" – Behind the Scenes 17 "What Is Branding?" – Behind the Scenes 16 "What Is Branding?" – Behind the Scenes 15 "What Is Branding?" – Behind the Scenes 14 "What Is Branding?" – Behind the Scenes 13 "What Is Branding?" – Behind the Scenes 12 "What Is Branding?" – Behind the Scenes 11 "What Is Branding?" – Behind the Scenes 10 "What Is Branding?" – Behind the Scenes 9 "What Is Branding?" – Behind the Scenes 8 "What Is Branding?" – Behind the Scenes 7 "What Is Branding?" – Behind the Scenes 6 "What Is Branding?" – Behind the Scenes 5 "What Is Branding?" – Behind the Scenes 4 "What Is Branding?" – Behind the Scenes 3 "What Is Branding?" – Behind the Scenes 2 "What Is Branding?" – Behind the Scenes 1